July 20, 2015 – 8:55 pm
College conferences like to come up with catchy mottos because some consultant told them it matters.
That’s why last year the Big 12 tooted its horn as having “One True Champion” until realizing it had a problem on its hands trying to get TCU into the College Football Playoff over Baylor if it really did only have one true champion.
This year, the Big 12 is making the most of its lack of a conference championship game with the motto “Every Game Counts.” It sends a strong message — this ain’t no namby-pamby league where you can win a league title without playing everyone. NO ONE DUCKS KANSAS UP IN HE-YUH.
However, the Big 12 can’t top this year’s ACC football motto, which appears right underneath the individual school schedules and scores from last season on Page 145 of the media guide.
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