According to ESPN, NBA owners are scheduled to pass a vote this week on putting ads on jerseys for the 2017-18 season.
If approved, the ads would be placed in a 2.5-by-2.5-inch patch on the left shoulder. During an interview last month, NBA Comissionor Adam Silver told ESPN’s Rachel Nichols that the ads won’t affect the competition, and that by allowing ads on jerseys, the NBA additional investment opportunities with marketing partners who want to attach themselves to the teams and players.
“But once they put their name on the jerseys, they’ll then use their media to promote the NBA extensively. That’s probably the greatest reason for us to do it,” Silver told Nichols.
According to the article, the original proposal was presented to the owners in February during a meeting at the All-Star Game in Toronto, and the proposed plan was for teams to keep 50 percent of the sponsorship money from the jersey ads and for 50 percent to be added to the revenue-sharing pool for all teams.
Voting is expected to take place at this week’s board of governors meeting in New York on Thursday and Friday.
A small patch on a jersey won’t be too unsettling for fans watching the game. However, this could create some potential hesitation from fans who are weary about buying a jersey with an ad on it.