English Premier League club Newcastle United may not be able to sign new star players, but they can sure bring sexy back.
Newcastle United – owned by millionaire Mike Ashley – has a rich history of success with some short-term failure. The club has faced tremendous financial woes, failing to sell the club on several occasions in the last two years. In January, star striker Andy Carroll was sold for $56 million to Liverpool with the intention – according to club management – of reinvesting in more players. So far, that has remained to be seen, punctuated by the recently-failed bid for Ruiz.
Needless to say, fans aren’t happy. So naturally, Newcastle United made the only logical move and launched a lingerie line. On the team’s website, fans can shop for a variety of undergarments including bras, garters, nightgowns, thongs and more. The pieces are adorned with the Newcastle United crest, which features two seahorses holding up a shield (because really, what’s sexier than a seahorse?). Items run from $11 to $43.
Premier Lingerie, the “underwear specialists” behind the creations, supports the development by saying “women now form about a fifth of regular football supporters in the UK, but only between three and five percent of club merchandise is aimed at them.”
Newcastle isn’t the first team to sell lingerie, or even the first Premier League club (that honor goes to Wolverhampton), but the reaction is always the same: how are you broadening your female fan base with a product that only two percent of the population actually looks good in?
If it’s a shameless ploy to the male market, then Newcastle should focus on signing good players instead of sexy (or not-so-sexy) underwear. Or better yet, focus on the sport and forget bobbleheads or trivia on a jumbotron or tacky merchandise. Leave the
slutty sexy referees to seasonal Halloween stores.