Chicago Cubs new mascot is, well, a mascot

January 14, 2014 – 1:43 am by Hickey

clark the cub

Much to the derision of team fans and internet wise guys — two categories I happen to fit in — the Chicago Cubs unveiled a team mascot for the first time in decades on Monday.

It’s easy to see why there was backlash. Clark the Cub is quite a ridiculous looking character, and appears to be a knock-off of the character Kit Cloudkicker from the ’90s kids show TaleSpin.

But there are a couple of things that need to be taken into consideration here.

First, it’s my belief if this character had been introduced in 2008, when the Cubs were actually winning games, no one would really bat an eyelash. But when your biggest offseason acquisition is a mascot, people are going to get a bit surly about the thing no matter what it looks like. (No offense to the tremendous career of reliever Wesley Wright, who will no doubt be dealt for some Double-A benchwarmer around the trade deadline).

Also, this character is for kids. Back when I was a kid, the Cubs actually had players that made you get into the team like Ryne Sandberg, Andre Dawson, Greg Maddux and Mark Grace. Hell, even Shawon Dunston and his O-Meter. And let’s not forget the whole thing was being presented by everyone’s favorite drunken grandfather in Harry Caray.

What exactly do today’s kids have to get them into the Cubs? Luis Valbuena? Edwin Jackson? If that’s all we’re going on, prospective young Cub fans will find better hobbies to get in to, such as soccer, theater or placing plastic bags over their heads. It’s far from the worst marketing idea in the world.

And as it turns out, the real-life version of Clark the Cub isn’t nearly as distressing to look at as the cartoon version:


Granted, he’s no substitute for the last mascot to lead the Cubs to a World Series title:

1908 cubs mascot

Nor is he as awesome as having a live bear cub at the park, but you know how those PETA people get:

joa the cub

I have a feeling that by the end of the 2014 season, Cubs fans will come to the conclusion that Clark was the best thing to happen to the team all year. Because boy, is this year gonna suck.

Related Posts Plugin for WordPress, Blogger...

  1. 4 Responses to “Chicago Cubs new mascot is, well, a mascot”

  2. Big cats, bears, and other live-animal mascots don’t belong at athletic events. The bright lights, loud noises, and screaming fans are terrifying to an animal, who can’t possibly understand what’s happening.

    Regardless of how long they are kept in captivity, lions, tigers, bears, and other exotic animals are severely stressed by the overwhelming noise, crowds, and confusion of games and other events. In their natural environments, tigers and lions would quietly roam many miles of territory, hunt, and raise their young. Bears would climb trees, investigate caves, and fish in streams. Animals kept as mascots are deprived of all the natural behaviors they would normally engage in.

    By Jennifer O'Connor on Jan 14, 2014

  3. Look like Kit Cloudkicker.

    By Thomas on Jan 14, 2014

  4. While that 1908 mascot is terrifying, the fact that they won a World Series with it is worth noting. Clark could be the missing piece!

    By Cousin Charlie on Jan 14, 2014

  1. 1 Trackback(s)

  2. Jan 14, 2014: Chicago Cubs new mascot is, well, a mascot - Breaking Sports News in USA

Post a Comment