Question: What’s the only thing stupider than casting Jake Gyllenhall as a Persian warrior?
Answer: Trying to tie it into the NBA Playoffs!
For the past couple of years, it seems like blockbuster movies have been trying to tie themselves in to sporting events by running stupid promos that act as previews for both the movie AND the event. And I guess this has been strictly an NBA phenomenon since the big movie season starts around Memorial Day weekend and David Stern typically has the easiest time whoring his league out compared to other commissioners.
However, it wasn’t until now that I got annoyed enough to rant about it. Part of that has to do with the fact that I find the premise of Jake Gyllenhall as an action hero from Iran too mind-boggling. I mean, we’re talking about Donnie Darko here. I guess a fair NBA analogy would also involve a guy named Darko, this time starring as league MVP.
Mostly, though, I hate it because the whole idea is stupid. I would have loved nothing more than to see the Celtics sweep the Magic on Monday night just to make this ridiculousness come to a premature end. Then again, they’ll only come up with a crappier movie to cross-promote next year, so the feeling will be temporary.
However, it does make me wonder how things would be if they started this tradition back in the day.
He’s the greatest player of his generation, but he still hasn’t won the ultimate prize…He’s the world’s greatest catburgler, searching for a cup of cappucino… Watch Michael Jordan and tbe Bulls in the 1991 NBA Finals… Then catch Bruce Willis in Hudson Hawk, coming soon to theaters near you!