Really NBA? This Is Necessary?

May 25, 2010 – 1:52 am by Hickey

Question: What’s the only thing stupider than casting Jake Gyllenhall as a Persian warrior?

Answer: Trying to tie it into the NBA Playoffs!

For the past couple of years, it seems like blockbuster movies have been trying to tie themselves in to sporting events by running stupid promos that act as previews for both the movie AND the event. And I guess this has been strictly an NBA phenomenon since the big movie season starts around Memorial Day weekend and David Stern typically has the easiest time whoring his league out compared to other commissioners.

However, it wasn’t until now that I got annoyed enough to rant about it. Part of that has to do with the fact that I find the premise of Jake Gyllenhall as an action hero from Iran too mind-boggling. I mean, we’re talking about Donnie Darko here. I guess a fair NBA analogy would also involve a guy named Darko, this time starring as league MVP.

Mostly, though, I hate it because the whole idea is stupid. I would have loved nothing more than to see the Celtics sweep the Magic on Monday night just to make this ridiculousness come to a premature end. Then again, they’ll only come up with a crappier movie to cross-promote next year, so the feeling will be temporary.

However, it does make me wonder how things would be if they started this tradition back in the day.

He’s the greatest player of his generation, but he still hasn’t won the ultimate prize…He’s the world’s greatest catburgler, searching for a cup of cappucino… Watch Michael Jordan and tbe Bulls in the 1991 NBA Finals… Then catch Bruce Willis in Hudson Hawk, coming soon to theaters near you!

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  1. 6 Responses to “Really NBA? This Is Necessary?”

  2. Would a close second be having everyone in the movie speak in an English accent?

    Yeah, that whole thing is a bad idea all around.

    By MJenks on May 25, 2010

  3. Yeah, seriously. I guess English accent somehow equals foreign in Hollywood.

    By Phillips on May 25, 2010

  4. This is incredibly dumb and done year after year. We got hints of Iron Man, The New Karate Kid, Avatar’s release onto DVD and now the Prince of Persia and the A Team. It’s out of control. I mentioned it in 2 articles myself:

    http://www.celticslife.com/2010/04/nba-ramblings-april-18th.html

    http://www.celticslife.com/2010/05/nba-ramblings-may-4th.html

    Stop NBA, this is REALLY stupid…

    By tb727 on May 26, 2010

  5. Oh yeah hysterical reference to MJ and Bruce Willis lol

    By tb727 on May 26, 2010

  6. It may seem forced. But I’m sure this was their plan B to the Shaq/Shrek promos they were counting on.

    And wouldn’t Paul Pierce – Prince of Persia at least sound better?

    anyways, great article. hit it right on the head.

    By Greg on May 26, 2010

  7. Jake Gyllenhall aint no Persian warrior! This is a Brokeback barebacking queer who wears Santa hats on his pecker like in Jarhead. Fag.

    By BOSCELTS on May 26, 2010

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