As Jay Leno points out to us every week, writing headlines ain’t easy. In fact, bad headlines are the only thing that make Jay funny. But with some headlines, the reaction is a painful grimace rather than laughter.
Consider the following gem that was on ESPN’s website following Virginia Tech’s double-overtime win over Duquense in the first round of the NIT:
Va. Tech defeats Duquesne in 2OT shootout
I’m hardly Mr. Sensitivity over here, but seriously, wow. Do you think that maybe whoever wrote that headline could have thought of a better term to use in a game between two schools that made national headlines in the past couple years over shootings at their campuses? Thriller certainly could have sufficed. Or any other possible synonym.
At this rate of thoughtlessness, don’t be surprised to see ESPN coming up with headlines like “Raiders feeling lost at sea” or “Stallworth running over competition.”