Graphic artist Jack Davis is not exactly pleased with the University of Illinois’ decision to get rid of Chief Illiniwek. He designed the logo depicting the controversial mascot 27 years ago, and now he wants it back. According to his attorney, Davis sent a letter to the university on March 14 asking them to return it.
Davis sold the logo to the university in 1980 for $210 and his attorney claims he offered it “as long as it would be used as a permanent symbol of Illinois athletics.” The university asked Davis to submit documents supporting his claim and has now said they believe he has no right to the logo.
The university’s board of trustees ruled last week that it would retain ownership of the logo, despite their decision to stop using the chief’s image, name and outfit.
According to school officials, the logo generates hundreds of thousands of dollars a year for the school through the sale of T-shirts and other merchandise.